What is a CPA Or Cost Per Action Network?

Nancy B. Alston

CPA or a Cost per Action network provides a directory of products and services. Companies promote their offers through the CPA networks and CPA affiliates direct targeted traffic to the offers using email marketing, video marketing, pay per click, etc.

Companies within the network are willing to pay CPA affiliate marketers to generate traffic or sales leads for their products and/or services. The great thing about CPA networks is a sale is not required in order for a CPA affiliate marketer to receive compensation.

CPA affiliate marketers using CPA networks do not have to worry about charge backs or refunds because leads do not have to pay anything in order for you to receive compensation.

There are a variety of CPA offers available including offers for ring-tones, health related products, credit cards and government grants; just to name a few. The company will either pay per unique visitor or pay per lead. If a company is paying per action, the lead may be asked to provide contact information like their email address and/or zip code, in some cases. The completion of the form is the action.

CPA networks hire affiliate managers to supervise the process. CPA managers are typically responsible for reviewing CPA affiliate applications, sourcing for company products or services to offer through the network as well as communicating with the affiliates within the network on how to optimize their revenue.

It is important to maintain contact with your CPA manager as he or she can inform you of high converting offers within the network. High converting offers can result in more money for you.

It is not uncommon to see offers with a CPA network paying $25-$35 per lead and .15-.30 or more per unique website visitor. You do the math: generate 500 leads for an offer pay $25 per lead and your commission is $12,500.

As you can see, a lot of money can be made in promoting CPA offers. There are literally hundreds of networks; each offering different products and service. Apply to at least 3 or 4 CPA networks so that you can have a variety of CPA offers to market.

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