Dining at Your Doorstep With Food Delivery

Nancy B. Alston

Food delivery used to be just left to the business of fast food operators and those who could actually afford to hire the necessary resources to ensure that they get island wide coverage. The logistics of it all is quite expensive to maintain, and you need to ensure that the food that gets to the door step of the house is just as good as the food that comes to the table at the restaurant. Singapore has changed and there has been a shift in our eating habits. While we still like to go out and eat, there is quite a large percentage of us working professionals and even the normal person on the street, that prefer to be in the comfort of our homes when we are eating our favorite food. And the industry has sportingly responded with an explosion of delivery services.

Usually, it was only fast food giants like McDonalds, KFC and even Pizza hut that had the demand necessary to provide such a service but things have changed. The way we eat has changed and we have become much more demanding when it comes to ordering food. For first things, our internal menu has expanded from our almost judicious contact with the outside world through TV or meeting expatriates in Singapore who can only gush about international cuisine. Sure, we have a favorite restaurant which serves our favourite Spanish food or Italian pasta, but sometimes situation does not allow for us to simply pack and go to the restaurant. Thankfully, plenty of these new restaurants (mid range eating places) have decided to go one better and extend delivery services to their patrons. Not only is it a good business venture for a population of eaters that is slowly expanding as the day goes by, but it also encourages the rest of the industry to follow suit.

Everyday I receive more and more flyers from new restaurants of every persuasion that are offering their delivery service and some have even gone online. McDonalds was one of the pioneers of the online delivery service and soon Pizza Hut, KFC and a whole host of other operators from low to midrange food service operators began to follow suite. Customisability is the by word here and now, the choice to mix and match orders and even add extras just adds to the experience. Dining at your doorstep with food delivery in Singapore is a reality. Now, it is no longer just a ‘burger and fries’ experience but an international fair.

The world can literally be served within the hour at your doorstep, piping hot and fresh. Try the different services available, some are definitely better than others when it comes to delivery time, freshness and price. I am not saying never go out; I enjoy dining in a restaurant with friends and family, but sometimes I just want to lounge at home with my TV and my favourite craving at my side, waiting to be eaten.

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